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Increase Your Returns Using Event-Based Marketing by Infor CRM July 22, 2009 - (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Using Webinars to Engage Prospects by Citrix Online August 19, 2009 - (Free Research) View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

International Marketing Company Gains Quick and Easy Messaging Disaster Recovery by Microsoft August 23, 2007 - (Free Research) This case study examines the benefits Catalina Marketing began reaping once they signed up for Microsoft Exchange Hosting Services. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Key Trends in B2B Ecommerce by Elastic Path November 17, 2009 - (Free Research) Join Brian Walker as he discusses emerging trends within B2B eCommerce for you to use in evolving your own B2B online experience. (WEBCAST) GO TO WEBCAST

Fast, Affordable SAP for Mid-market Chemicals: Advance your Business Agility by Atos Origin November 04, 2009 - (Free Research) This product brochure highlights how mid-market Chemicals companies now have a full SAP solution specifically designed for them through the collaboration of Atos Origin and SAP. The solution is a rapid implementation of SAP and ongoing support services with per-user pricing that fits the budget of this target market. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Avoid Security Suffering With These 3 Questions by Ounce Labs, an IBM Company June 16, 2009 - (Free Research) Participants at industry conferences and events often ask where the right place to start implementing security is. This is similar to starting off a talk with a doctor by asking “What medicine should I take?” The answer is going to be more questions. This article presents three questions to ask yourself before starting a security implementation. (JOURNAL ARTICLE) VIEW ABSTRACT | GO TO

Managing Global Web Sites: Localization, a Never Ending Story by SDL Tridion May 04, 2009 - (Free Research) This white paper provides examples about how organizations can use BluePrinting technology to achieve a smooth global Web operation and explains how organizations combine Content Management technology with translation technologies for even greater efficiency. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best Practices: Real-World Performance Testing and the “aha” Moment by Gomez September 24, 2009 - (Free Research) Tune in to this podcast now for expert insight on the connection between web performance testing and the bottom line, and pointers and best practices for ensuring the success of your critical eBusiness initiatives. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

IBM Cognos Online Conference for Retailers and Manufactures by IBM October 21, 2009 - (Free Research) This 2-hour complimentary virtual seminar on performance management (PM) takes place on October 21 and continues on November 4th — Join us to learn how PM can help you improve visibility into your manufacturing business so you can reduce costs, speed delivery and efficiency, satisfy customers and create innovative new products. (VIRTUAL SEMINAR) GO TO

Enterprise Content Management (ECM) or Best of Breed Web Content Management (WCM) Different Technologies for Different Needs by SDL Tridion June 01, 2009 - (Free Research) This paper examines SDL Tridion's position within the overall content management landscape as defined by business needs, rather than underlying technology. It also explains how organizations can combine different content management technologies to solve various business requirements. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

ROI for the Online Channel: The Business Drivers for Your Investments in WCM Technology by SDL Tridion June 01, 2009 - (Free Research) This document provides you with the knowledge you need to make the connections between the SDL Tridion Web Content Management solution and its effects on your business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Advance Your SAP Services: What Atos Origin Can Do For You by Atos Origin November 04, 2009 - (Free Research) Atos Origin provides end-to-end SAP solutions for mid-to large-size organizations around the world - from core SAP implementations to supply chain management to upgrades and custom development. With a wealth of experience across all industries, we are among the world's most successful SAP specialists. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Cablecom Delivers Unique Customer Experience through Its Innovative Use of Business Analytics by SPSS Inc. Worldwide Headquarters February 20, 2009 - (Free Research) This IDC Buyer Case Study describes the adoption, deployment, and utilization of business analytics software at the cable operator Cablecom. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Saving At-Risk Customers and Revenue Through Survey Action Management by MarketTools, Inc. November 24, 2009 - (Free Research) Read this white paper to understand what Survey Action Management is and how it can help your organization effectively address customer concerns, save at-risk customers, and build customer satisfaction and loyalty. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

A Culture of Customer Satisfaction: How CustomerSat Feedback System is a Catalyst for Business Growth at SimplexGrinnell by MarketTools, Inc. August 19, 2009 - (Free Research) This case study explores how SimplexGrinnell, a leader in fire and life-safety systems and services, has successfully employed the MarketTools CustomerSat enterprise feedback system to improve overall customer satisfaction by 210% and grow their business. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

The Forrester Wave: Web Content Management For External Sites, Q2 2009 by SDL Tridion June 01, 2009 - (Free Research) Check out this report, which examines the findings of a Forrester evaluation of ten leading web content management vendors, to learn about the strongest performers in WCM. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Maximize Business Results Online: How Web Content Management Technology is Transforming Digital Marketing by SDL Tridion March 02, 2009 - (Free Research) This report is a guide for identifying best practices in online content Research Benchmark management and maximizing business benefits of the web. The findings highlight the strategic value of web content management and link the technology and practices of Best-in-Class organizations to top line revenue, customer loyalty, and customer experience. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Tapping into the Universal Video API: Hardware Acceleration through the Intel® Media SDK by Intel August 20, 2009 - (Free Research) This article offers an in-depth overview of the just-released Intel Media SDK, an API that offers a single-source approach for targeting a broad range of Intel architectures. (JOURNAL ARTICLE) GO TO

Coca-Cola Enterprises Selects Microsoft SharePoint Online to Advance Productivity by Microsoft June 01, 2009 - (Free Research) Increasing competition motivated Coca-Cola company executives to launch a new strategic direction, mandating a platform to communicate and engage with all employees. It implemented a Microsoft-based hosted worldwide intranet with messaging and collaboration tools, which are accessible to all employees from any device. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Next Generation Customer Focus: Strategies and Business Activities Necessary for World-Class Performance and Success by Infor CRM October 23, 2009 - (Free Research) This paper focuses on consumer products manufacturers and the strategy of customer-focused innovation, exploring NGM study questions and examines business areas where customer-focused innovation has potential to influence performance outcomes. Read on to learn how ways to effectively identify and satisfy customer demand. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Business Fitness Gets in Shape with GoToMeeting Corporate with GoToWebinar by Citrix Online March 23, 2009 - (Free Research) This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online December 01, 2008 - (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars by Citrix Online December 01, 2008 - (Free Research) Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

9 Management Practices for Exceptional Webinars by Citrix Online August 19, 2009 - (Free Research) This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Market and Sell Services with Webinars by Citrix Online June 01, 2009 - (Free Research) This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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